Our business culture
Our business values
Vida Homeloans lends to customers who fall outside the criteria of mainstream lenders, with loans being secured on residential properties only, covering both owner-occupiers and buy to let investors. Customers typically have some element of complexity in their personal circumstances or their investment strategies. Examples include:
- The self-employed and business owners
- Freelancers and contractors
- People with multiple jobs
- British citizens living or working outside the UK
- Buy to Let investors with a portfolio of properties
Products and criteria designed to meet the needs of underserved customers
There are a growing number of market segments where mortgage borrowers do not qualify for mainstream mortgages because there is some complexity in their circumstances which requires deeper understanding and analysis before making a lending decision. Vida Homeloans has focussed on designing products to meet the needs of customers in these market segments
Vida Homeloans distributes its mortgages exclusively through the intermediary market. Vida Homeloans uses a wide range of capabilities to reach intermediaries including, but not limited to a regionally based sales force, a head office-based call centre, proactive social media and marketing campaigns, representation at trade shows / industry events, and thought leadership on a range of industry topics
Service and technology
Vida Homeloans aims to differentiate itself from its competitors by the service it provides to customers through intermediaries, combining modern technological solutions with an intelligent human underwriting process.
Two key customer segments at the heart of Vida’s business
The customer wants to either purchase or remortgage their primary residence. The specialist requirement is driven by complexity in income, credit history, the property itself, or other complexities, requiring human evaluation and judgement.
Buy to Let Investors
The customer is an investor renting out the property for investment purposes. The specialist requirements are driven by matters such as complexity in the investment strategy.