Our Purpose

We are a mortgage lending specialist with a purpose to proactively ‘help more people find a place to call home’. Working exclusively with expert intermediary partners, under the brand name of Vida, we combine human expertise in credit underwriting with a technology enabled customer experience, helping customers who are typically ignored by the high street banks.

By delivering against our purpose in the longer term, we are building a safe and sustainable business and our vision remains to be recognised as the leading challenger brand in the UK specialist mortgage market.


We judge our success as an organisation not only by our commercial performance but by how we act for the common good. Our Environmental, Social and Governance (‘ESG’) strategy forms an integral part of successfully delivering the overall strategic agenda of the business.

Our Commitment to Sustainability

At Belmont Green we believe that ESG is integral to our purpose and that our values are at the core of all that we do; they will continue to inform and drive our sustainability activities and programs and we will judge our success not only by our commercial performance but by how we act for the common good.

We are committed to acting responsibly across all activities we undertake and in all the decisions we make.

We want to build a sustainable business which understands the impact it has, from the global issues facing our planet to the local issues facing the communities we serve.

To reinforce this commitment, we look to support the United Nations Sustainable Development Goals (UN SDGs) through integrating sustainability in the way we operate our business; supporting the underserved borrower, nurturing a diverse and committed workforce and ensuring we make a positive contribution to society.

In 2022 a review of the UN SDGs identified those where we believe we can make a difference and have the most positive impact. In line with recommended practice, we selected three goals which align with our strategy and have set aspirations and targets.




ESG Vision and Approach

As a lender offering products to underserved borrowers, Belmont Green has always been conscious of its wider social impact. Through the mortgages we provide, we want to support more people to find affordable homes to own, to support more landlords to provide good quality accommodation for their tenants and, through our partnership with the charity Crisis, work together to end homelessness.

Our ESG Strategy consists of a simple Vision aligning to 4 Pillars, which take into account the interests and priorities of our stakeholders:

Customers: Support customers to achieve their housing and financial objectives and help when times are challenging.

Colleagues: Provide an enabling and supportive workplace where colleagues enjoy working at Vida.

Company: Operate transparently and responsibly in all that we do.

Community: Have a positive impact on the wider community and environment.

We approach our ESG responsibilities through a focus on 8 Priorities where we can have most impact and will be able to actively drive positive change, whilst building on our existing values:



1. Being a socially responsible business: Understand our impact across society and take action to minimise harms and maximise benefits for all our stakeholders.

2. Ensuring good customer outcomes: Help customers to make informed decisions which enable them to be financially resilient, supporting them throughout their journey with Vida.



3. Supporting personal growth: Create an environment where colleagues develop, thrive and feel valued.

4. Creating an inclusive workplace: Promote a culture of trust and openness where all colleagues feel empowered to make a difference.



5. Effecting responsible decision making: Establish responsive and effective governance that supports our purpose and achieves our strategic aims.

6. Being diverse: Enable customers and colleagues to have confidence that we value each other’s differences and represent the full diversity of today’s society.



7. Partnering with the community: Engage with our stakeholders and community partners so that we can make a real difference.

8. Achieving net zero operations: Cut emissions from our own operations from the 2019 baseline and offset all our own emissions to net zero.

Community Involvement

As part of our business culture, Belmont Green seeks to understand, respect and respond to the needs of all our stakeholders within the mortgage industry, particularly charities that work in partnership to fund those who are not able to afford their own home. Given the location of our office in Egham, the company also regularly responds to the needs of the community through supporting charities aimed at helping local people.

We encourage our people to volunteer by giving one day of paid leave to everyone to enable them to volunteer during work hours. Employees can choose to use their volunteering time to support a charity or community group of their own choice and the firm aims for at least 20% of employees to take up the volunteering day.

We have partnered up with the charity Crisis and  committed to donate £150k over a 3 year period and over and above fundraising, we are raising awareness of homelessness and support Crisis in achieving their ambitions to end homelessness.


We also continue to support local community around our office in Egham through our connection with MidasPlus. MidasPlus supports individuals with physical or learning difficulties who are suffering financial hardship and demonstrate a need that cannot be fulfilled elsewhere.